international
travel, tourism & hospitality consultants.
international Travel, Tourism & hospitality consultants
We are specialist in devising successful strategies for tourism, travel & hospitality worldwide since 2005.
We have been offering travel, tourism and hospitality consulting services for almost two decades now. We a large network and relationships of owners, developers, investors and high net worth individuals, operators and professionals worldwide. This allowed us to try, test and duplicate practices and processes relevant to tourism, travel and hospitality, and related organizations.
We leverage ca. two decades of knowledge and data from international travel, tourism and hospitality engagements and research to offer our clients benefit from another level of intelligence and decision-making in the industry.
Not only are we professionals, but also we are entrepreneurial and that’s makes a lot of difference for our clients including business owners, entrepreneurs or investors.
Services
— Development Projects
We offer many services in the predevelopment, repositioning or use conversion phase to enable decisions on whether ideation, feasibility, best use, land purchase price, etc.
How we help?
- Supply and demand analysis
- Facilities Programming
- Financial modeling and forecasting
- Land residual valuations
- Operator Search and Selection – lease, management or franchise agreements
- Time Sharing and Vacation Ownership Consulting
- Forward purchase agreements
— Lease, Management and
Franchise Agreements
We carry a high degree of comfort for operators and often give them the reassurance that the deal being offered is genuine and attractive.
How we help?
- Understand the goals and ambitions of the owners regarding the asset
- Review the asset and prepare the marketing material that will attract the right operators. We are careful that the messaging and approach to market is properly constructed and is undertaken in a professional manner.
- We then approach operators to obtain expressions of interest which are then shortlisted for a presentation and negotiations with the owner.
- Finally, executing the management, franchise or lease agreement between the owner and operator.
— Asset Management
The purpose of owner representation and asset management is to optimize the relationship between the owner and the operator (whether third party or your own) and ensure performance optimization of the asset and business whether operational or distressed.
How we help?
- We review, negotiate and monitor operational, sales, marketing, CAPEX (& repositioning) plans and timing, and annual budget.
- Preparing financial projections
- Analyzing the competitor set
- Review of debtor management
- Flagging and reflagging
- Other financial optimisation and benchmarking.
— Disposals
Whether you are selling an single asset or portfolio, or a business, in whole or in part, whether for business refocus, much-needed cash or investment realization, we can help you to evaluate turnaround against exit options, devise strategies to maximize your gains from the deal (including valuation and vendor due diligence), and counteract disruption to future cash flow.
How we help?
- Evaluate turnaround against exit options, devise strategies to maximize your gains from the deal and develop a list of potential acquirers
- Vendor due diligence financial, operational and commercial
- Preparing the teaser, CIM and VDR
- Management presentations
- Transaction management
— Acquisitions
Whether the purpose was for the acquisition of assets or business, we provide support working together with corporate finance advisors, lawyers and investment bankers.
How we help?
- Pre-deal acquisition strategy
- Deal scouting and shortlisting
- Commercial due diligence
- Financial modeling & valuation
- Negotiation and closing support
— Destination Management
We advise government departments, chambers of commerce and visitor bureaus, tourist boards and investment promotion agencies on strategic planning and economic analysis.
How we help?
- Tourism development strategy
- Destination management plans
- Investment promotion strategy
- Economic impact studies
- Organization structure and governance structure
- Performance measurement and benchmarking
case studies
Hotel & Marina Acquisition, Croatia
We were engaged by a hotel group from the Middle East in relation to the acquisition of a hotel and marina in Croatia. The investment thesis was that Croatia provided a cheaper parking option for boat owners on the East side of the Adriatic during winter season. Assetreal conducted a market analysis, scouted and screened opportunities.
Hotel & Mixed-use, Saudi Arabia
We were engaged by a Saudi conglomerate in relation to capital raise from a Qatari bank to fund a development project near the Al Haram, Makkah. We collaborated with a UK and regional surveyors on the commercial due diligence and valuation of the proposed mixed-use development consisting of two 4- & 5- star hotels, a shopping mall and two residential towers in Makkah, Saudi Arabia.
Resort Development, Cape Verde
We were instructed by a conglomerate in Cape Verde in relation to their project in the southern part of the archipelago of Cape Verde. The land site measured ca. 44,558 sqm. The planning permission granted a GFA of ca. 53,626 sqm. The project consisted of 200-key serviced apartments and a four-star hotel. Our mandate was to engage an operator and review and revise the business plan, and promote the project to international investors.
Serviced Apartments, Prague
We were engaged by a family office in Liechtenstein to conduct a highest and best use, and marketability study for their site in Prague. We worked with the client’s team including architects and lawyers to identification of the use that maximizes the value of the site, project concept, feasibility, engaging a hotel operator, planning consent and disposition of the site as a 200-key aparthotel. We also assessed the marketability of the site to potential tenants and acquirers.
Luxury Residences, Greater London
We were engaged by a Saudi investment manager to conduct commercial due diligence and valuation of a development site just outside London in relation to an acquisition. The project included over 50 luxury residences in a high-end residential area. We evaluated different commercial and valuation aspects of the prospective development including location, accommodation and use, planning permission, titles, market trends, marketability of the site, residual land value, among others.
Hotel Portfolio, Tripoli
Assetreal instructed by a UK developer to conduct commercial due diligence jointly with a prominent UK surveyor in relation to a capital raise for a portfolio of new build developments in Tripoli, Libya. The portfolio included 4- and 5- star hotels.
Red Sea Resort, Egypt
We were instructed by a quoted Egyptian company to conduct a best use and marketability study of a multifamily property on the Red Sea, Egypt. We proposed a concept and facility program to convert the property to a boutique hotel. We developed a number of scenarios and sensitivity analyses against a background of a highly volatile and uncertain market conditions. We also prepared a valuation to help determine the sale price of the asset.
Office Conversion to Hotel, London
We conducted a scoping study of an office building in Westminster for a Japanese owner. The study focused on the conversion of the office building to a hotel. The report provided headline estimates of average room rate, average room occupancy rate, gross operating profit, indicative conversion cost, yields and returns, and value to-be per key of the proposed hotel use.
Tourism Organization, Saudi Arabia
A government tourism department required an evaluation of the efficiency and effectiveness of its existing organizational structure. We developed a framework to evaluate the existing structure and its impact. Data was collected from key informants and a report was produced. A benchmark and best practice study was conducted from six countries. A restructuring model was proposed addressing immediate and critical implementation issues in relation to strategy and performance, responsibilities, funding and capacity building.
clients
- Boutique Hotels
- Branded Residences
- Condo Hotels
- Conference/Convention Centres
- Convention Hotels
- Destination Resorts
- Extended Stay
- Full-service Hotels
- Holiday Villages
- Independent Hotels
- Limited Service Hotels
- Mixed-use Developments
- Integrated Resorts and Real Estate Complexes
- Timeshare & Vacation Home Ownership
- Tourism & Destination Management
- Student Housing
- Education & Training
- Travel Services
- Multi-fucntional Stadiums
- Travel Centers
- Management Companies
- Vacation Rentals
- Hostels
- Travel Centers
- Property Developers
- Transport
- Hotel & Motel Funds
- Private Equity & Venture Capital
- Investment Managers
- Family offices and HNWI
- Tourist Boards
- Chambers of Commerce and CVBs
- Government agencies
Global
Network
We have always been staunch believers in the power of networks and since our inception in 2005, we have been developing strong working relationships and ethics with independent tourism, travel and hospitality experts worldwide and operate through business development groups in several regions and countries worldwide. They come from entrepreneurial, managerial, consulting, investment and development backgrounds in the hospitality industry.
We also have relationships with top notch lawyers, accountants, operators, franchisors, architects and planning professionals, real estate brokers and realtors, property developers, among others.
Our global networks and relationships also include private equity and VC firms, business owners and entrepreneurs, investment and fund managers, and HNWI.
These global networks took many years of nurturing and investment to activate, synchronize and monetize. We believe it is a core capability helping us choosing the winning teams for each engagement with no restriction.
Leadership
Dr. Roubi is the founder and chief executive of Assetreal. He is an expert in the global travel, tourism and hospitality industries. He helps his
clients measure, maximize, manage and realize value from their assets and businesses. He also helps businesses on aspects of operations, sales and marketing, finance and management. This includes rethinking their business model and business strategy, developing their product/service portfolio, building competitive advantage, analyzing the industry and competition, developing growth strategies, leveraging data, financial analysis and business valuation, and among others. He took consulting assignments across Europe, Africa, GCC and North America. He has done extensive advisory work on hotels, motels and resorts, student accommodation, extended stay, and luxury residences. He has also done advisory work for government agencies and chambers of commerce on tourism planning and policy issues. He has been advising private and small cap public companies for two decades.
Dr. Roubi has a strong background in large-scale real estate development projects in the Middle East through senior executive role in multinational firm in real estate. Not only has he advised large bracket and quoted companies through that role, but he also advised government agencies on real estate issues.
Dr. Roubi is a former professor in hospitality and tourism in British universities and abroad. He has taught and led programs in strategy, finance and marketing. Through that role, he sat on the BoDs of DMOs in the UK. He authored and co-authored many book chapters and peer-reviewed articles on hotel valuation. The topic of my PhD dissertation was on the valuation of tourism development projects. He is trained in business valuation and M&As.
Dr. Roubi is an international entrepreneur having established businesses in education and training, business consulting, among others.
Get in touch
Assetreal Limited
272 Bath St
Glasgow, G2 4JR
United Kingdom
Tel. +44 141 353 9417
Fax. +44 141 353 9437
www.assetrealhospitality.com
